LSIR Marketing Team
Shelly Overfield spent two years interning on the Lenihan Sotheby’s Realty marketing team, but she’s been offered a full-time position, which she’ll begin at the end of May. She got her foot in the door by emailing John Wurth and Jon Mand while she was in her third year of college to inquire directly about internships. “They’d never had an intern, and I’d never really been an intern. I met them, interviewed, and it just fit perfectly, and has worked ever since,” she explains.
Many of the Lenihan’s Sotheby blogs and social media posts are handled by Shelly. Her other chief jobs include designing real estate agent postcards and brochures and constructing magazine ads for NFocus, Sophisticated Living, The Voice-Tribune and Business First. “I think that’s probably my favorite part to pick which houses get to go into the ads. It’s just really fun to see all our new listings that we get each week,” she says.
In 2016, Shelly’s work will include videos. In the past, the company used to do videos for the higher price-point homes only, but this year every home they sell will include high quality, cinematic HD videos. This focus on visual media is part of what differentiates the firm from others in the local market.
Another change this year will be greater collaboration between realtors and the marketing department. “I think this year agents are really getting on board with marketing,” Shelly says. “They’re finding the benefits and the success that they have when they do use our marketing and the brand, so we’re probably going to have more meetings with them and helping them use all the marketing that we have.”
More and more agents plan to purchase their own magazine ads in 2016, which is a shift from years past where the entire office put out the ads. According to Shelly, agents will be putting out what they call “love lists” of seven or so homes they’d like to feature in a center spread, which is another relatively new trend in Louisville real estate.