Real Estate Photography
Does it really take a cinematic film to sell every Louisville home listing? Podcast Host and Realtor Greg Fleischaker asks Kory Johnson, Videographer and Marketing Associate with Lenihan Sotheby’s International Realty. This year, Kory tells us LSIR will be shooting high-quality films for every listing, regardless of price. In the past, only homes priced $500,000+ received this type of media spotlight. Examples can be viewed at www.video.lsir.com.
To create an original video for a listing, Kory visits the average home for one to two hours to take photographs and gather raw footage. He takes the recordings back to the office for immediate editing. The final result is up on the site within a week or two. From there, it’s distributed on the website, YouTube, Vimeo, Welcome Mat, Facebook and the MLS.
Kory uses many different “toys” to make the magic happen – from a video stabilizer “gyroscope” to create a walkthrough video feel, to physical sliders and cranes to zoom in on particular details of the home from top to bottom. Viewers will note that Kory’s real estate videos are particularly high-quality and smooth, examining the homes from all angles and perspectives. Perhaps the coolest toy in his tool chest is the FAA-licensed drone for outdoor aerial images and video of the surrounding landscape. While it may seem expensive and extravagant, the drone comes in handy when selling waterfront condos or farm properties, Kory explains.
“I didn’t really assume that I would get a lot of artistic freedom taking pictures of houses all day long, but I’m very encouraged to let myself go a little bit and take some pictures of the things that I think are important,” he says. Historic homes are his favorite muse – particularly the intricate woodwork in an old craftsman style home. Give him a nice wood-paneled study and he’s happy!