Louisville Real Estate SEO
You’ve removed all the clutter from your living spaces. You’ve trimmed your front bushes, mowed the lawn and pulled weeds from your home’s flower beds. You’ve painted your bedroom walls a neutral, but clean, white. You’ve even staged your home’s interiors.
You’re ready to sell that home, right?
Almost. You and your agent still have to agree on the correct search words that will lead visitors to the various Websites on which your home is listed.
An entire group of business people have made a fortune on what is known as search engine optimization, or SEO, for short.
Basically, SEO is all about including the right words and phrases on Websites. In your case, you want to make sure that your real estate agent is including the right words on any Websites that are promoting your home.
The SEO Difference
What will the most likely buyers of your home be looking for? If you can answer this question, you can master SEO.
For instance, if you own a ranch home in the middle of a quiet suburban area that boasts a modern kitchen, you’ll probably attract buyers who don’t want to deal with stairs or noise but who would like a modern kitchen area. These buyers could be empty nesters whose children have moved out or a married couple without children.
Now, if you want to attract potential buyers to this home’s page on the Multiple Listing Service or to any of the other Web pages on which your home is listed, you have to create copy for these pages that match what buyers are seeking.
The Right Words
First, always include your home’s city, state and numerical address somewhere on its Webpages. Next, include the basic descriptions of your home. In our example, you’d include words such as ranch house, single-story home, no stairs, ranch residence, ranch living and the like — all phrases designed to attract the attention of people looking for a single-story ranch home in your town.
Next, you might include words such as quiet, suburban, country feel, quiet neighborhood, and charming small town feel to promote the fact that your home sits in a quiet area.
Finally, be sure to include words and phases such as modern kitchen, modern appliances, updated kitchen, new kitchen, gourmet kitchen and the like to attract those buyers seeking a high-end modern kitchen.
The SEO Trap
You and your real estate agent do have to be careful, though, when relying on SEO. Yes, the right keywords and phrases can attract potential buyers. But if you misuse SEO, you run the risk of creating copy that reads like gibberish.
We’ve all landed on Web pages that are stuffed with keywords. They don’t make for interesting or pleasant reading. And, worst of all, they don’t look professional.
You don’t want visitors to your home’s Webpages to leave with a negative impression. Fortunately, it is possible to write descriptive copy that also includes key phrases and keywords. And once you and your agent master this, you’ll see the number of visitors to your home’s online pages boom.